Get the deets. Score the treats.

Late-night runs for ice cream? Impromptu blanket fort? Simultaneously serving as school cook and temporary teacher while trying to lead a corporate webinar?

To fuel those everyday adventures, we’re giving away a year’s worth of Yumbutter to two winners and providing free meal planning to take one thing off their plates. Additionally, we’re donating a whole bunch of nut butter to help local kids who aren’t getting enough to eat.

How to enter.

It’s easy. Like, super-duper easy.

Step 1
Use your phone to shoot a 15-second (max) video of your everyday adventure.
Step 2
Post it in your Instagram feed. Tag @yumbutter and #everydayadventure.
Step 3
No step 3. Told you it was simple!

Why enter? Winning is fun. So is helping kids.

What you Could Win

We’re giving away a year’s worth of Yumbutter to two winners. On top of that, we’re throwing in meal planner - Jesse Haas to make life a little easier (and to give you more time for everyday adventures).

A year’s worth of Yumbutter!

Meal Planner - Jesse Haas!

Help Local Kids

For every video submitted, we’re donating two 6.2-ounce pouches of Yumbutter to a local food bank that provides meals for kids. Help us spread the word, and we’ll spread the nut butter.

Can’t wait? Find Yumbutter at your local Target store.

Download your digital coupon for $1 off one 6.2-ounce pouch of Yumbutter, available at Target.



Questions? Send us a note.

Contact Us

All the ins and outs.

Colorado and Minnesota residents only. The Yumbutter Everyday Adventure Challenge is in no way sponsored, endorsed, administered by, or associated with Instagram, Food Bank of the Rockies or The Sheridan Story. Videos must be published and tagged with @yumbutter and #everydayadventure to qualify. Entries must be submitted by 11:59 p.m. CDT, Oct. 28, 2020. Yumbutter will select one winner in Colorado and one winner in Minnesota by Oct. 30, 2020.

Yumbutter will select one winner in Colorado and one winner in Minnesota by Oct. 30, 2020. The winners will be notified via direct message on Instagram. Each winner will receive a monthly stipend of Yumbutter that includes up to 6 pouches/jars of the Yumbutter flavor(s) that the winner chooses. The winner also will receive up to three meal-planning sessions with a local registered nutritionist/meal planner.


By submitting your video, you give Yumbutter permission to share your post on its social and digital properties, including Instagram, Facebook and Additionally, you give Yumbutter permission to share Yumbutter advertising and promoted posts with you on social properties, including Instagram. Entrants must be 18 years of age or older. Yumbutter employees or employees of its parent company, Tribe 9 Foods, do not qualify.


Yumbutter will donate a maximum of 1,440 6.2-ounce pouches of nut butter to both The Food Bank of the Rockies and The Sheridan Story.


Yumbutter reserves the right to disqualify entrants if content is deemed in any way offensive, inappropriate or doesn’t align with Yumbutter’s values.