People
adrian reif | founder, head yumbutterologist
adrian currently oversees yumbutter, consumes them daily (for quality control, of course), and can be found churning potions, mopping the floors, and biking yb around Madison, WI.
after spending much of his life eating pb daily to fuel his active lifestyle, adrian fell in love with fresh ground homemade pb. the idea, along with unique flavor combos, brewed for three years along with his passions for nutrition, responsible business, and helping others. after a year long stint adventuring around Asia in 2009, adrian came back to the States rejuvenated and ready to spread the love of yumbutter. when not yumbuttering, adrian can be found riding his Trek, playing Ultimate frisbee, rock climbing, splattering paint on canvases, or sprawled out in the grass with a book or backlogs of GOOD magazine.
matt d'amour | co-owner, chief wellness carrier
matt is jack-of-all-trades but specializes in food craftery and and deliciousness development. he's constantly churnin' up new ideas for healthier, yummier potions.
matt's passion for health and wellness brings him to the food world after a successful career as a Certified C.H.E.K. Holistic Health and Exercise Coach. as an avid athlete and outdoor lover, matt's life evolved to consider gambit of human experience on health and wellness. combine that with a lot of experience in the kitchen and you have one heck of a good food maker. in 2010, matt founded Food Your Body Likes, a line of food designed around optimizing its nutrient quality and absorption into the body.
when he's not crushing the Mondays, matt enjoys yoga, tai-chi, a good pedal powered ride, dancing in the kitchen, and stacking rocks in the rock garden (every bad ass should have one).
jeremy lynch | food goodness guru
with over half of his life spent in the food service industry, Jeremy helps bring yumbutter's good food and churning operations to life. he's also helping us explore peanut growing in Wisconsin.
jeremy is so intent on bringing good food to people that he resettled on his Great Grandfather's farm in Spring Green, WI and laid shovel to ground. Now, with a nifty tractor and other toys, Jeremy grows crops for sale at local markets and use in his own venture, Enos Farms, which produces impeccable crackers, a dandy pepper relish, and hordes of delectable goodies. when not helping yumbutter or growing Enos Farms, Jeremy is often cooking dreamy dishes, walking in the woods, or cross country skiing across the ridges on his farm.
gordon the giraffe | marketing specialist, lovable business partner
gordon helps spread the love at local markets and around YB world headquarters. he’s also our professional “good listener”, reminding us to chill out, have fun, and not work too hard.
when not yumbuttering, gordon can be found munching leaves, riding on adrian’s trek, snoozing, and brainstorming how to bring nutrition to children all over the world.
